You launched the site. Here is what to sell next.
See how a web design agency, Webflow partner, Shopify partner, or WordPress partner can turn a client’s “what about SEO?” question into a prioritized 90-day roadmap, billable scope, and client-ready PDF, without hiring an in-house SEO team.
Step 01
Starting site context
Every walkthrough starts with the site an agency has just launched or now manages for a client, not a fresh domain or a lab example. This representative example shows how a web or platform agency can create a confident SEO plan when a client asks what comes next after launch.
- Site type
- Webflow B2B professional-services website, approximately 45 indexed pages
- Domain authority
- Early-stage, limited referring domains, strong local and service-market potential
- Traffic pattern
- Traffic flat six months after launch, with organic leads below client expectations
- Existing signals
- Solid visual design and core service pages, but weak internal linking, missing search-focused supporting content, and inconsistent page optimization
- Agency situation
- The website project is complete; the client asks what the next 90 days of SEO should include
Step 02
Primary growth blocker identified
Primary constraint
Thin mid-funnel content competing with unresolved crawl waste
The report surfaces one dominant blocker instead of dumping 40 findings on the client. In this walkthrough, the site's commercial pages are strong but under-linked, while faceted URLs bleed crawl budget and mid-funnel comparison queries have no landing surface at all. Everything else in the plan either serves this constraint or is deferred.
Naming a single blocker is the part clients approve fastest. It lets you defend every downstream decision on the retainer: why we skipped the redesign, why the blog is not the priority, why we started with three technical fixes before touching content.
Step 03
Ranked 30/60/90 plan generated
The roadmap groups work into three time windows and ranks items by impact-to-effort. Quick wins go first so the retainer shows movement inside the first invoice cycle.
0–30 days
Quick wins
High impact, low effort
- Consolidate 3 competing product pages into one canonical URL
- Fix crawl waste on faceted URLs via noindex + robots rules
- Rewrite meta titles on top 12 commercial pages
31–60 days
Structural
High impact, medium effort
- Ship 8 mid-funnel comparison and alternative-to briefs
- Rebuild internal linking around the two primary cluster hubs
- Add FAQ and HowTo structured data across the solution pages
61–90 days
Compounding
Medium impact, higher effort
- Launch a benchmark/data study for link acquisition
- Migrate the blog to topic clusters with pillar pages
- Set up rank tracking and monthly reporting cadence
Step 04
Billable work categories and example scope
Each roadmap item maps to a service line so the plan becomes a scope document, not a wish list. This is where the walkthrough turns into signed work.
| Category | Example scope |
|---|---|
Technical fixes | Canonical consolidation, crawl-budget cleanup, structured data rollout — approx. 12 engineering hours |
Content briefs | 8 mid-funnel briefs at 1,500 words each, with target keyword, outline, and internal-link map |
On-page optimization | Meta rewrites and copy refresh on the top 12 commercial pages |
Internal linking | Hub-and-spoke rebuild across two priority clusters, ~40 link edits |
Reporting | Baseline snapshot, 30/60/90 progress reviews, monthly rank + traffic report |
Step 05
Exported client-ready output
The final export is a branded PDF you send to the client (Starter plan and up). It carries the same structure the walkthrough just followed, so nothing gets lost in translation between the workspace and the account meeting.
What the PDF contains
- Cover page with client branding and the audited domain
- Executive summary - one paragraph naming the primary growth blocker
- Ranked 30/60/90 roadmap with impact and effort scoring
- Billable scope table mapping each item to a service category
- Appendix with the underlying findings and evidence
Everything on this page is illustrative. Real client data stays inside the workspace - this walkthrough exists so you can see the shape of the output before running your first roadmap.
Turn your latest site launch into an SEO roadmap your client can approve
Connect a client site, identify the next best SEO work, and leave with a prioritized plan you can confidently present, scope, and sell.